GETTING INSPIRATION OR CREATING INSPIRATION? THE ROLE OF KNOWLEDGE STRUCTURES IN IDEA GENERATION

DS 92: Proceedings of the DESIGN 2018 15th International Design Conference

Year: 2018
Editor: Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author: Brun, Juliette; Le Masson, Pascal; Weil, Benoît
Series: DESIGN
Section: DESIGN INNOVATION
Page(s): 1793-1804
DOI number: https://doi.org/10.21278/idc.2018.0196

Abstract

Every designer - experienced or not - aspires to live Aha! moments, but how to favor these moments, where original ideas emerge, is not always obvious. While design methods often focus on the concept space, this article highlights the role of knowledge structuration in idea generation. By analyzing two cases of idea generation sessions with C-K theory, we show that generativity relies on the designers’ ability to reorganize their own knowledge basis and thus create new design rules. “Incompatible knowledge” especially helps fostering such restructuration, and therefore, provoking inspiration.

Keywords: idea generation, C-K design theory, knowledge structuration, design creativity, non-verbal tools

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