DESIGNING A PROCESS FOR A MONOPOLY TO TRANSFORM TO A FREE MARKET COMPETITOR - THE SWEDISH PHARMACY SYSTEM
DS 68-3: Proceedings of the 18th International Conference on Engineering Design (ICED 11), Impacting Society through Engineering Design, Vol. 3: Design Organisation and Management, Lyngby/Copenhagen, Denmark, 15.-19.08.2011
Editor: Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Cantemessa, M.
Author: Ekman, Annalill; Carlsson, Stefan; Ekman, Sten
Section: Design Organisation and Management
The purpose of this paper is to examine how a political driven transition of a large company, Apoteket AB in Sweden with 12,000 employees – the pharmacy state monopoly – can be managed to a free market competitive player. The reregulation process, with a great variety of stakeholders involved, has since 2006 been followed, documented and analyzed. In the domain of pharmacy products and services – essential for health and well-being – a design and innovation process must be handled with care for balancing pharmaceutical and business strategies. The research contribution and expected learning outcome of this paper is to give insights; first on processes and methods for organizational designs and transformation; second to get experience from designing and implementing a management strategy to lead the reregulation to success; and third to get knowledge on how traditional professional roles can be changed and developed by designing a process with clear goals, conscious learning and a communicative strategy.