PERSUASIVE DESIGN TO ADDRESS SUSTAINABILITY IN ENGINEERING EDUCATION
Editor: Buck, Lyndon; Grierson, Hilary; Bohemia, Erik
Author: Esparragoza, Ivan; Mesa Cogollo, Jaime
Institution: Penn State University, United States of America; Universidad del Norte, Colombia
Section: Ethical, social and/or environmental issues in design and engineering, and their education
DOI number: 10.35199/EPDE.2023.76
Sustainable design is becoming a common practice since there is a global interest in protecting the environment and enhancing the health and well-being of human beings. However, sustainability is a complex issue. The relationship and balance between environmental, economic, and social demands during the design process require an understating of systems, environment and human behavior, and business perspective. Consequently, there is a need to provide engineering students with design knowledge and tools for sustainable design. One tool is persuasive design since this approach is used to influence the users’ behaviors and decisions. The change of behavior of consumers might have a significant impact on waste, contamination, energy and materials consumption, and other sustainability indicators. This paper presents a list of strategies for persuasive design and a pedagogical model to introduce them to engineering design education. The pedagogical model focuses on the application of persuasive design for sustainable design and its ethical dimension.